NOC 11202 — Marketing Coordinators in Canada
NOC 11202 — Professional occupations in advertising, marketing and public relations in Canada. Duties, requirements, wage, and resume tips.
About this occupation
Marketing coordinators plan, organize, direct, control and evaluate marketing programs, advertising campaigns, public relations efforts and brand activations across Canadian B2B and B2C employers.
Also known as
Marketing specialist · Brand coordinator · Digital marketing coordinator · Communications coordinator
Main duties
- Plan and execute multi-channel marketing campaigns (email, social, paid, content).
- Coordinate creative briefs, copy, and asset production with internal teams or agencies.
- Manage editorial calendars, social media scheduling, and community responses.
- Track KPIs (CAC, CTR, conversion, attribution) in HubSpot, GA4, or Marketo.
- Support events, trade shows, and partner co-marketing.
Employment requirements
- Bachelor's degree in marketing, business, or communications is usually required.
- Hands-on experience with HubSpot, Marketo, GA4, Meta Ads Manager, LinkedIn Campaign Manager.
Wage band (Canada)
Reported wages typically range from $24/hr (low) to $45/hr (high), with a median around $32/hr. Confirm the wage band for your specific city on Job Bank Canada.
Where the jobs are
The strongest provinces for this NOC are typically: Ontario, British Columbia, Quebec, Alberta.
Outlook
Steady demand from SaaS, retail, healthcare, and agencies. Hybrid-remote common.
How to position your resume
Use "Marketing Coordinators" (or one of the equivalent titles above) at the top of each relevant role on your resume — recruiters and ATS systems search by Canadian NOC titles. Pair this with our resume tailoring guide and run your draft through the free ATS checker.
Related guides
Source: National Occupational Classification 2021, Statistics Canada / ESDC. Wages reflect typical Job Bank ranges and vary by region.